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At entitledto we do not capture or store any personal information about individuals who use this website, except where you voluntarily choose to give us your personal details via email, or by using an electronic form, or enquiring about any of our services.

Like most sites, we do use Google Analytics, to help us understand visitor behaviour and improve the website, but this is information that is collected and presented anonymously. 

We will not link, or seek to link, an IP address with the identity of a computer user. In fact, we will not associate any data gathered from this site with any personally identifiable information from any source, unless you explicitly submit that information via a fill-in form.


All this means that your visit to our site is anonymous. Note the deliberate emphasis on anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information via a fill-in form on this website. So if we need personal info from you - for example your email address to provide you with benefit updates - we will ask for it and you will have the option to provide it or not.

In compliance with the UK Privacy and Electronic Communication laws, any personal data you provide to entitledto will be used exclusively for providing you with the information you have requested.

When personal information is submitted

If you have registered for benefit updates via email we request your name and email address and potentially other non-specific demographic information. For example, your gender and location. We do this firstly to ensure you are not a robot or spammer, and secondly because the more information we have the better we can understand what content is of interest to readers. If you want to have your details removed from our records you can achieve this by clicking on the “unsubscribe” button that appears at the bottom of our mail outs.


We ask users to provide their postcode when they fill in the Benefit Calculator. We ask for that information exclusively to determine which Local Authority area you live in, so that we can determine your entitlement to Council Tax Support and other benefits where location is important. Where policies are set by Local Authorities, or are rolled out in different areas at different times, we need your postcode in order to give you an accurate benefits estimate. However, we don’t store your full postcode, so once you’ve completed your calculation the last two digits are deleted from our system.

3rd Party Cookies

Like most other websites we use some cookies (small pieces of information that are stored by your internet browser) to improve your experience on our website. Some of the cookies are set to collect information from your browser to show adverts that are relevant to you and not generalised. See the Advertising section below for more information.

As mentioned, we may also use Google Analytics to understand, in aggregate, how visitors use the site and to allow us to improve it, which also involves the use of a cookie.

If this concerns you, you can clear, prevent, delete or enable 3rd-party cookies at any time. The website has details on how to do this in different web browsers.   


CAN is responsible for delivering advertising on the entitledto website. Please take a moment to read their privacy policy and find out how to change your privacy preferences.

You can also set advert preferences for Google via its adsettings page.  


If we create any new services for our users we will let you know about those changes, to the extent that they alter this Privacy Policy, on this page.

To summarise

For many people, the ability to complete the Benefits Calculation in a safe, anonymous way is a vital part of using entitledto. We respect that and do our utmost to design our systems in a way that respects and preserves your anonymity.