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Mixed age couples - resources

The government's long awaited changes for mixed aged couples, where one is over state pension age and one under, will be in force from 15 May 2019.

After this date benefits for these couples will be based on the age of the youngest partner, not oldest, costing them around £7,000 a year. However, if someone applies for Pension Credit in time their income will be protected at the higher amount.

It is therefore essential people are encouraged to claim as soon as possible, before it is too late.

To help you spread the word about the changes we have put together a range of resources for you to promote the issue to your audience.

If you need a background to the issue read our mixed age couples blog.

Then read on for social media tips, copy for blogs/newsletters/emails, ideas for Housing Associations and Local Authorities and other ways to get involved.

Shout out on social media

Here are a few sample tweets and text for facebook. Feel free to make up your own and merge with the social media images below.

New benefits rules are coming on 15 May for couples where one is over state pension age and one under. Check if you will be affected and claim before the deadline as you could lose up to £7,000 a year. [INSERT URL OF CALCULATOR]

Are you one of the 1.3 million who are missing out on Pension Credit? Claim by 15 May or you could lose up to £7,000 a year if you are a mixed age couple. Try our quick benefits calculator now to see if you are eligible [INSERT URL OF CALCULATOR]

Universal Credit is replacing Pension Credit for some older couples from 15 May and it could pay up to £7,000 a year less. Claim now to protect your payment. [INSERT URL OF CALCULATOR]

Pensioner couples could see changes to their benefits from May. From this date help will be based on the age of the youngest partner, not oldest, which could mean a loss of up to £7,000 a year. Check if you're affected and can claim using our calculator [INSERT URL OF CALCULATOR]

Choose which colour image best suits your organisation then just right click and select 'Save picture or image as...'.

Sizes are as follows: Portrait banner images 1600px  x 2400px.
Landscape social media images 2400px x 1260px. 

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Copy for blogs, newsletters and emails

If you contact your clients via blogs, newsletters or emails you can use this copy and adapt it for your area or audience.

Download suggested copy for contacting your clients.  

Housing Associations 

Use data on your tenants to contact those affected. Claiming Pension Credit before the deadline could help your tenants by:

  • Avoiding rent arrears building up, as can often be the case for Universal Credit (pension age cases can still claiming Housing Benefit).
  • Stop them being affected by the bedroom tax. 

Ideas for Local Authorities 

When someone claims Pension Credit they become part of your pension age caseload so are protected from the bedroom tax, benefit cap and council tax support reforms. 

Things you could do to help are:

  • Use your Council Tax Support or SHBE data to contact mixed age couples directly.
  • Send a mailing with your annual billing letters in the next few weeks.

Other ways to get involved

Email wendy AT entitledto.co.uk with your success stories and we will shout about them for you.

Let Wendy know if you would like any other help writing content for your clients or if you think we can help you in any way.

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